The rise of high end streetwear brands has been a force to be reckoned with within the last few years of popular culture. Its influence is undeniable. It is luxury sportswear, and yes, it has its own genre in the fashion world (I typically refer to it as athleisure thanks to Pinterest). There is a specific demographic, generation, and lifestyle that we can all envision when we think about what luxury sportswear entails. It is taking what we think to be comfort clothes but adding a care+quality to its production that is changing the modern day work outfit for the office. Best of all, well.. biased for me since I love mixing men's clothes into my wardrobe, luxury sportswear is androgynous in that a piece of clothing is not necessarily defined for a man or woman. It could equally look good on either or...
A natural rebel
I'd like for you all to meet NTRL RBLS -- the new kid knocking at the door, not just to be at the party but to dance in the spotlight. Their new flagship store on Melrose goes against the stereotypical vibrancy of the street with its stark minimalism buildout but embraces the neighborhood culture by also offering its own tattoo parlor inside! Get a hat, get a tat I guess! Check out the above episode or their website to get a look at their latest holiday line (#arcticwarfare). The plaid smoking jacket is a particular favorite as you can see 😉
Aficianado Smoking Jacket comfort
Hope you all enjoy! The team is incredibly friendly so if you're ever on Melrose pop your head in and give em a visit! Also...in case you have good music taste those tunes you hear in the latest #sukiestyles episode is that of Johnny Stimson. His sounds are absolutely delicious and driven. Yes, I said delicious. Listen to his music. You won't think I'm crazy. And as good as all his catchy beats are...the simplicity+honesty of "Holding On" has me holding on for more of him. A good organ layer always does something to the soul you see...I'm excited to see him break through in the industry.